FREE NOW | The Greta impact: Nearly two thirds of Brits now think about sustainability when selecting learn how to journey


  • New research reveals that 62% of Brits now think about the environmental affect of various modes of transport when deciding learn how to get from A to B
  • And over 1 / 4 (28%) mentioned they’re prepared to pay extra to go electrical; 26% would pay as much as 5% extra
  • News comes as FREE NOW UK turns into the primary main ride-hailing app to supply clients electrical taxis by default
  • Chris “Kammy” Kamara options in new FREE NOW advert, “DashKam”, highlighting the totally different electrical choices obtainable to clients

London – New analysis launched as we speak by ride-hailing app FREE NOW has revealed how client demand for eco-options is ever-growing – with almost two thirds (62%) of the nation factoring in sustainability on the subject of deciding on a mode of public or personal transport, and nearly 9 out of ten (87%) admitting they’re nervous about local weather change.

The information comes as FREE NOW turns into the primary main ride-hailing app within the UK to supply clients electrical taxis by default as a part of its Green Pledge dedication to champion a extra sustainable future. In an industry-first transfer FREE NOW will swap from diesel and petrol automobiles to make electrical autos the default first choice for patrons.

This change will probably be a welcome addition for Brits with nearly all of these surveyed (97%) saying that companies ought to make it simpler to undertake greener habits via their companies, and three in 5 (60%) confirming that they would like electrical to be the default choice provided by taxi apps, even when it prices them further. Over 1 / 4 (28%) say they’re glad to pay extra to journey in an electrical taxi, with an analogous quantity (26%) ready to cough up as much as 5% greater than the fastened value of a journey.

Ahead of the forthcoming ULEZ growth within the capital, 60% of these surveyed nationwide additionally assume there are too many personal automobiles on the highway – almost 1 in 5 (17%) say that non-public automotive dependency is among the fundamental transport points of their space.

The findings additionally present that the youthful generations usually tend to have local weather change on the prime of their agenda, with these aged 29 and underneath most involved about sustainability after they choose a mode of transport (71%), in comparison with lower than half (46%) of individuals aged 60-69.

FREE NOW has not too long ago recorded an enormous demand from the general public for environmentally pleasant transport selections, with journeys in electrical autos hovering by 135% between Jan and September 2021 and 35% extra electrical automobile taxi drivers becoming a member of the app.

Mariusz Zabrocki, UK General Manager at FREE NOW feedback: “Making electrical autos the default taxi choice for patrons types a part of our wider Green Pledge dedication for all autos on our app to be zero-emission succesful by 2025[1]. We are already the most important electrical fleet platform within the UK however need to go additional quicker and make selecting electrical autos even simpler for drivers in addition to clients.

“This year alone, we have seen a 135% uplift in passengers opting for EVs, and a 35% increase in EV drivers on the platform. These figures reflect the growing demand for sustainable options within the ride-hailing industry, highlighting again that transitioning to zero carbon/low emission vehicles is not just the right thing to do but also good business sense.”

Across Europe, FREE NOW electrical automotive rides have elevated by 71% since January 2021, with a 20% enhance in energetic EV drivers on the platform. The app is now the mobility platform with the largest electrical automobile alternative in Europe, with nearly 130,000 new e-scooters, eBikes and electrical shared automobiles on supply to its clients.

To have fun the rollout of the change to its app, FREE NOW has launched a brand new advert, that includes one of many nation’s most beloved soccer presenters, Chris “Kammy” Kamara, known as “DashKam.” In the advert Kammy will be seen racing throughout London utilizing FREE NOW’s electrical cabs and e-scooters.

Chris Kamara, former soccer participant and presenter, feedback: “I’m delighted to be supporting this important initiative. As an electric car owner myself, I know just how vital it is that we make the switch to electric vehicles, so it’s music to my ears that FREE NOW are now offering them to customers as standard.”

To discover out extra about FREE NOW’s sustainability commitments, go to:

[1] Source:


For extra data please contact [email protected]

About the survey:
Survey of 1,000 UK adults carried out by FREE NOW, September 2021.

About FREE NOW’s Green Pledge:
FREE NOW UK is dedicated that each one autos on its app will probably be zero-emission succesful by 2025, together with all taxis by 2024. Across Europe, 100% of their journeys will probably be zero emission by 2030 in all key European cities. Until then, the corporate is working with Climate Partner to offset its present CO2 emissions output produced by each the corporate and its companies. In complete, FREE NOW is offsetting 173,000 tons of CO2 emissions with a number of initiatives, from defending the Amazon rainforest, extending the manufacturing of renewable power in Asia to supporting reforestation in Europe.

FREE NOW is the multi-service mobility three way partnership from BMW and Daimler. In addition to ride-hailing, FREE NOW additionally affords micromobility companies equivalent to eScooters, eBikes, eMopeds and Car-sharing. It consists of FREE NOW (ten European markets) and Βeat (5 Latin American markets and one European market) verticals. Together, the verticals are presently utilized by 50 million customers in 16 markets and over 150 cities and 30,000 company purchasers. This makes FREE NOW the most important multi-service mobility supplier in Europe and the quickest rising ride-hailing platform in Latin America. FREE NOW is working with a number of third celebration suppliers to present its clients a good wider alternative of choices for getting from level A to level B. FREE NOW employs a complete of round 1,900 folks in 35 totally different places world wide. FREE NOW’s CEO is Marc Berg.

Further data is offered at


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