Swedish retailer Ikea has disclosed key particulars of its upcoming gaming-themed furnishings lineup. It mentioned it’ll globally launch the furnishings, developed in collaboration with Asus and its Republic of Gamers (ROG) sub-brand, in October this yr. The new gaming vary will embrace greater than 30 merchandise, together with furnishings and equipment. Keeping in thoughts the necessities of avid gamers, this vary consists of merchandise like gaming desks and chairs, a drawer unit, a mug holder, a mouse bungee, a neck pillow, and a hoop mild. Ikea mentioned the gaming desks and chairs will probably be supplied in several value ranges to fulfill the wants of various teams.
Out of the 30 merchandise, just one product household — known as Uppspel — has been designed in direct collaboration with Asus and ROG and the remainder are “Ikea originals” designed by the retailer “based on the insights and knowledge gained from the collaboration”, it mentioned.
As the variety of avid gamers is growing quickly – round 2.5 billion worldwide – and the expansion out there, it was a pure transfer by the furnishings big to cater to this group. “We believe there’s a lot to be done to democratise the gaming experience,” mentioned Ewa Rychert, Global Business Leader of Workspace, IKEA.
Much of the vary has been given an aggressive black makeover. According to a report in The Verge, the gaming chairs will value between $69 (roughly Rs. 5,000) and $349 (roughly Rs. 2,500), and the desk has a variety as much as $599 (roughly Rs. Rs 44,000). The cup holder will promote at $10 (roughly Rs. 700) and the mouse bungee at $12.99 (roughly Rs. 900).
Ikea mentioned the brand new gaming vary will simply mix into the house and assist enhance the gaming efficiency. Though Ikea has a protracted historical past of creating sensible furnishings, it mentioned, “we are novices at gaming” and thus collaborated with “a real expert in the world of gaming”.
Johnny Chan, a Republic of Gamers designer, mentioned they know so much about “gamer wants, ache factors and expectations”, and need to design options for immersive gaming experiences.