Visable GmbH | Applegate and Visable: B2B platform suppliers forge strategic partnership to strengthen worldwide commerce of UK-based companies


Paris / Hamburg / Barnstaple, 22 September 2021 – Visable, the mother or father firm of Europe’s main on-line B2B platforms EUROPAGES and wlw (previously “Wer liefert was”), and Applegate, the premier B2B market within the United Kingdom, have entered into an unique partnership. As the official reselling associate within the UK, Applegate is ready to supply listings and extra on-line advertising and marketing companies on EUROPAGES and wlw alongside its personal AI-based sourcing platform. As a consequence, firms within the UK profit from larger visibility on the internet to advertise their services to procurement professionals throughout Europe.

“We are delighted to announce our partnership with Applegate. Both companies are driven by a common mission, which is to connect international B2B purchasers with matching suppliers,” says Visable CEO Peter F. Schmid. “After Germany, the UK is the second largest economy in Europe. We are convinced that Applegate’s strong local footprint, market expertise and salesforce will allow us to further increase our market share, while providing UK-based businesses with a unique opportunity to expand their reach across Europe and beyond.”

The aim of the partnership is to maximise British firms’ visibility on the internet and to spice up worldwide commerce by making their portfolios obtainable to purchasers in 15 languages.

By extending their advertising and marketing combine to incorporate profiles on EUROPAGES and wlw, Applegate prospects can current their services to an extra 4 million worldwide procurement professionals on prime of the over 18,000 purchasers that already use the UK’s premier AI-driven B2B platform.

Stuart Brocklehurst, Chief Executive at Applegate, explains, “We have long admired Visable’s incredible work promoting business connections across the continent. It’s great to partner with them to bring this to the UK. Together, Applegate and Visable provide a winning combination for businesses seeking growth.”

The partnership permits Applegate to assist UK firms’ digital advertising and marketing efforts and visibility on the European mainland after Brexit whereas permitting Visable to additional pursue its internationalisation technique with a powerful associate within the UK.

Ingrid Lisica
[email protected]


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