According to Kate Bush, the 1985 song "Running Up That Hill" has received "a whole new lease of life"

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because to its prominent placement in a pivotal moment of season four of the Netflix series Stranger Things.

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The song quickly reached the top of charts worldwide, breaking records in the process.

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The integration's success has reinvigorated interest in sync (or synchronisation) partnerships,

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which incorporate music into TV shows, movies, video games, and other types of material.

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These deals have been rekindled, among other things, by the expansion of streaming video services.

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(Sync royalties for songs used in media, including TV shows and movies, totaled $302.9 million in 2021,

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up 14% from $265.2 million in 2020.) According to Tim Miles, senior vp sync, U.K. and Europe at Warner

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Music Group, "TV in general has skyrocketed in the last three or four years, because of Netflix, Amazon Prime,

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Disney, and because everyone else is trying to get into this sector." Tom Gallacher, senior director of digital &

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marketing at Rhino, Warner Music's library division, adds, "But we have never seen anything like this in terms

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of earning a number one record. Bush's label, Noble and Brite, distributes music through Warner Music and Rhino.

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